Clear communication builds trust. Strategic communication sustains credibility.
The Context
Political campaigns operate under constant public exposure, intense media scrutiny, and rapidly changing narratives. The presidential campaign of Jaime Araújo Rentería required a communication structure capable of responding with clarity, discipline, and credibility in a highly competitive national environment.
Our Role
At Amontri Communications, we were directly involved in the campaign as Head of Press and Communications. Our responsibility was to lead and coordinate media relations, manage press dynamics, and support the construction of a coherent public narrative throughout the campaign process.
We worked closely with journalists, media outlets, and communication teams to ensure message consistency, timely responses, and professional handling of public discourse. Our role demanded strategic judgment, ethical responsibility, and the ability to operate under pressure while maintaining clear communication standards.
Water Life (Television Program)
The Context
Public-interest projects require more than visibility — they demand clarity, credibility, and a human-centered narrative. Vive el Agua emerged as a television initiative focused on water as a human right and a collective responsibility, addressing environmental awareness, education, and community engagement.
Our Role
At Amontri Communications, we supported this project by shaping communication strategies that translated complex public and environmental issues into clear, accessible, and meaningful messages. Our approach focused on audience connection, narrative coherence, and responsible storytelling within a public broadcast environment.
We worked to ensure that the message resonated not only with institutions, but with everyday citizens — strengthening understanding, trust, and engagement.
You Have The Word (Radio Program)
The Context
Radio remains one of the most powerful tools for direct, personal communication. Usted Tiene la Palabra was conceived as a space for dialogue, public opinion, and citizen participation — where credibility and tone are critical to audience loyalty.
Our Role
As Amontri Communications, we led the editorial direction of the program, defining its voice, structure, and content strategy. We ensured consistency in messaging, journalistic rigor, and a strong focus on audience-centered communication.
Our role involved guiding conversations, aligning themes with current social realities, and maintaining a professional yet approachable tone that encouraged trust and participation.